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Here's what Lexicon had to say: "To be honest, we’re kind of boggling at the irony of this one. PETA has given the Twilight movie an award as being most friendly to animals. Do the PETA people realize that "vegetarian vampire" isn’t literal and that the Cullens drink animal blood? In the first forty or so seconds of the movie a deer is clearly killed. Did they watch the same movie we did?"
Thanks Lexicon, we're boggling over here, too!!!
Update from PETA: "Peta2 awarded Twilight with the Libby Award for “Most Animal-Friendly Movie” because the movie promoted vegetarianism. Bella eats only vegetarian foods in the movie (when she is at the diner in Forks with Charlie she orders a veggie burger, and in Port Angeles with Edward she eats mushroom ravioli). Bella also gives her Dad grief for eating steak and Stephenie Meyer is served a vegetarian platter during her cameo.
Even though “vegetarian vampires” is a misnomer, no animals were harmed in the movie. We know that no one will be killing animals to satisfy their vampiric thirst as a result of seeing Twilight, but we do hope everyone will follow Bella’s example and give vegetarianism a try!"
Okay, now that makes more sense!